Shah Rukh Khan wants to leave no stone unturned to promote his upcoming film “Happy New Year“.It has been pretty evident looking back at his previous track record that the king khan has massive and unique marketing stategies to promote the film.
However, while the entire cast and other key members of the film – including Honey Singh who has rapped a song in the film – will join SRK for a world tour to perform live. But, surprisingly Vishal-Shekhar who composed the music for “Happy New Year” will not join the team.
“It is strange that Vishal-Shekhar, the film’s music composers, are missing from the concert. Instead, Yo Yo Honey Singh will be performing at the shows,” a source quoted.
It should be noted that Singh gave Khan some smashing hits like “Lungi Dance“, one of the biggest hits of 2013, which might be the reason why Khan is fond of the rapper and chose him over his long-time collaborators and friends Vishal-Shekhar for the world tour.
It is a known fact that King Khan is one of the most popular Bollywood celebrity in U.S and other parts of the world. Taking benefit of his humongous reach, Srk has decided to start the promotions of the film with an overseas tour and the entire cast and crew will be a part of the tour. Shah Rukh and Deepika will be a part of the tour from start to end.If that’s not enough, we have also heard that Happy New Year will open on five thousand screens worldwide.The promotions will include a series long of concerts across various cities in the US and Canada in September. SRK and Singh will be accompanied by other stars of the movie, including Abhishek Bachchan, Deepika Padukone, Sonu Sood, Boman Irani, Malaika Arora Khan, director Farah Khan and singer Kanika Kapoor of “Baby Doll” magic..
“The concert organisers are looking at including popular tracks from SRK’s earlier films. This is perhaps why Honey Singh has found a place along with the Happy New Year team,” the source added.
Another suspected reason is that Singh and Vishal-Shekar do not share a good equation. Vishal, in fact, once had a verbal spat with Singh on found on Twitter.
The composer duo seemed to be apparently disappointed when SRK roped in Singh for the “Lungi Dance” song in “Chennai Express”.
In a bit to express their disappointment, the composers even skipped an episode of television show “Indian Idol”, where Vishal and Shekher were judges, when Khan came to promote “Chennai Express“.
The team will visit various cities of U.S and UK for a tour which is scheduled to be a 12 day long tour starting from 19th September 2014.
The theatrical trailer of Happy New Year is all set to be unveiled on 15th August 2014 and will be attached to the prints of Singham Returns. Insiders who have seen the raw cut footage say that the movie has been shot on a very large scale and it will be a treat for Shah Rukh Khan Fans.
The movie will hit the theatres on October 23